Skills & Experience

Content does not create itself. A lot of research and analysis goes into understanding a brand's unique identity, values, consumer, and market positioning. Communicating these findings and the strategy behind the brand to the rest of the team is what makes content creation purposeful.

• Brand soul stories

• Competitor analysis

• Brand positioning

• Brand audits

• Mission statements​

Captivating social media copy grabs attention, inspires action, and fosters meaningful interactions. Whether crafting thought-provoking captions, product details, brand stories, or compelling calls to action, I infuse a brand's personality, authenticity, and creativity in every word.

• Headlines

• Descriptions

• On-Image copy

• On-Screen copy

• Post copy

• Accessibility

• Call to action

• Engagement

• Paid Platform specs

Compelling brand messaging frameworks how you authentically communicate your brand's story, values, and personality. Whether you're launching a new product, rebranding your company, or seeking to connect with your audience on a deeper level, it's important to have strong storytelling expertise that makes you stand out.

• Crafting brand stories

• Taglines

Products need a refresh every now and then. Best practices are evolving, and your packaging should best reflect your product. More importantly, you must know what to include and leave out. Direct copy with a clear hierarchy will help the consumer understand your product better. 

Maximize event buzz with on-site social media coverage that can be repurposed and used on all of your platforms.

• Real-time updates

• Best Practices

• Shooting content

• Editing content

• Stories

• Reels, TikToks

• Strategy when posting

• Encourage participation

• Active engagement

Keywords are to copy what ingredients are to recipes. SEO is what makes you discoverable, and it's important copy incorporates relevant keywords that drive eyeballs to your site, social media, blog, anything.

I've found that successful SEM copy comes from asking insightful questions, looking at competitors, and working closely with a media team. The copy should be short and clear, with the appropriate keywords incorporated to drive consumers to the designated pages.

Sequencing storyboards for smooth transitions and a cohesive narrative is crucial for effective ads. Equally important is crafting tailored voiceover scripts that match the pace and visuals of the video. I excel at creating captivating narratives, whether it's a persuasive sales pitch, an informative tutorial, or a heartwarming story, driving action through emotion and curiosity.

Websites are a brand's home. It's where everyone goes to find out any information. Having tight, SEO-focused copy is crucial to a website's discoverability and flow. Combined with my brand strategist skills, I approach building websites with designers as a consumer.

• Website strategy

• Copy

• Editing

• Storytelling

• SEO

• Clear calls to action

A good writer and storyteller is always looking to learn. I find continuous learning from editing other people's work and providing insightful feedback. I've edited many copy forms, from newspapers to websites and commercials. Successful editing isn't saying your writing is the only way; It's about enhancing and improving the person's work.  

Community management is the backbone of any brand, IMO. With over 10 years of social media marketing experience, I've learned different tactics to tap into target audiences.

• Activating platform features

• Social listening

• Moderation

• Brand partnerships

• FAQs

• Brand personality

• Brand tone

• Build trust

• Work around sneaky algorithms

From crafting my design with MailChimp to partnering closely with designers, I've written many emails for various brands over the years. Effective email copy is crucial for engaging recipients and driving desired actions. Personalized messaging builds trust and loyalty, leading to higher open rates and conversions.

Influencers can drive awareness and conversions because they're seen as experts and trustworthy to their audiences. From strategizing video content and copy to influencer outreach and communications to assisting in writing influencer briefs and contracts, I've created and fostered meaningful brand partnerships with influencers and celebrities.

In assisting on an AI Task Force, I learned the ins and outs of many AI platforms and how to ethically incorporate them into copy, strategy, and research.​