Hey, I'm Ashley

I’m a copywriter, editor, and brand storyteller with five years of experience across beauty, lifestyle, and wine & spirits, plus over 10 years of hands-on social media experience building, managing, and evolving brand voices across platforms. I truly live and breathe social—I’m constantly tracking trends, studying what influencers and creators are doing, and understanding how culture shifts in real time. I’ve worked both agency-side and in-house, which means I know how to think big and execute fast.

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I believe the brands that break through aren’t the ones chasing competitors or playing it safe. They’re the ones willing to take smart risks, trust creative instinct, and carve out a voice that feels unmistakably their own. Best practices and KPIs matter—but real impact comes from originality, clarity, and consistency.

I’m comfortable walking the line between creative expertise and a client’s vision, and I know how to collaborate without losing the integrity of the work. I’ve partnered closely with design, production, brand strategy, and media teams to develop content that’s human-centered, visually compelling, and grounded in data and cultural insight.

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In-house, I’ve helped shape brand voice and messaging through focused marketing efforts—from managing multiple brand identities to writing web copy and developing e-commerce campaigns. I also have hands-on experience interacting with creators and influencers, building authentic relationships, and translating those insights into stronger content and campaigns. No matter the channel, my goal is the same: create work that makes people feel something, remember the brand, and come back for more—not just click “add to cart.”